14 Oct 2016
For a manufacturer or vendor of food and beverages, the challenge of managing product information often lies in bringing structure and control to the product content creation process itself. Not only do you have to keep a close eye on laws and regulations, declare the ingredients of the products, list any allergens, and show the nutritional value of the products – you also have to market the products with images and media that makes it look delectable, tell a great story about how good it tastes, and maybe add a few inspirational recipes so that consumers get inspired and select to buy it. Add to that the fact that you have to push all that information about your products into several channels – to websites, to resellers, to consumers, to supermarket chains, to apps, to info kiosks etc, and you have an even larger challenge.
Managing your product information and content can be done efficiently with the help of a PIM (Product Information Management) system. PIM lets you handle all product information in one source for all channels – simplifying the task of keeping up with the information demands. You handle product texts, images, videos, documents, specifications, comparisons etc. in one system, and feed that information to your channels – both digital and printed. Using a PIM for creating and managing content around your products ensures that you will always have correct, consistent and updated information everywhere. And since you work in a single system for all product information, you will never need to check for discrepancies between channels.
With a PIM, you can move away from looking for your product information in many places and resources. It eliminates the “spreadsheet management” and duplication of information for each channel. Instead, a PIM gives you a setup where you have everything in one place for all your channels. PIM also makes the cumbersome process of introducing new products and making changes to existing products and brands much faster.
Doing the initial investment into relevant content sets up a solid base for displaying your product offering in various channels. Having excellent information makes your investments in these channels much more worthwhile, since you actually have substance to build on, and are able to adapt it for a purpose. Concentrating your efforts on enriching your products with great content, excellent descriptions, required information like ingredients, and the right digital assets makes the content relevant to the end customers.
One of our customers, a manufacturer of meats and food, manages all their 16 brands and thousands of products with PIM – providing resellers and consumers with top quality product information along with inspirational recipes for how the products can be used.
Groceries supermarket chains also manage product information efficiently in a PIM – for the entire product range, in several channels. One of our supermarket chain customers provides self-service checkouts in the supermarket, member portals in the stores, online grocery shopping, plus an app. The supermarket chain displays all product information and product images in a consistent manner in all these channels thanks to managing in centrally in a PIM. Add to that the fact that the supermarket chain manages – in PIM – over 1000 personalized offers available to their loyal customers, never missing a beat to connect with customers with the best possible product information.
A PIM system simply gives you full control over your entire product range, related products, campaigns, special offers, recipes etc. for all your products, benefiting you as a company, and keeping your end customer well-informed about your products.
Annette Ståhlberg, Content Manager, inRiver