Getting to Market Faster 101

E-commerce success depends on getting to market quickly with new products and, increasingly, across multiple channels. All at the same time. Learn how you can do it with maximum efficiency.

15 Jan 2019


E-commerce organizations sell online by definition. No surprise there. However, the most successful e-commerce organizations are omnichannel and they sell through a variety of channels including merchants, marketplaces, distribution channels, in stores, and on their own sites as well. One of the big indicators of success for e-commerce is the ability to get to market quickly with their new products, no matter the channel.

What is needed to get to market quickly and easily to start selling products? Many technologies, business strategies and processes go into the mix, but selecting an e-commerce platform to help meet business objectives and deliver the best customer experience is what drives results.

Selecting the right e-commerce platform to go to market involves different criteria depending on the organization’s needs and competition is stiff. Selecting the right technology to enable strategy is critical as e-commerce is only expected to grow in importance. In fact, digital platform-originated sales are projected to increase from $2.3 trillion in 2017 to $4.5 trillion by 2021 according to Social Media Today.

Once a platform is selected, how will the marketers, merchandiser and digital e-commerce teams get products to market quickly to secure the essential time-to-market advantage? Traditionally, e-commerce teams have used Excel spreadsheets, home-grown solutions, and cobbled-together platforms to enable “stocking” of the digital shelf.

Ask any enterprise e-commerce company how to bring 100,000 SKUs to market or launch a new marketplace with product information loaded into Excel and you will see why product information management (PIM) solutions are now an essential solution for any e-commerce organization that sells or distributes multiple products today.

Faster time-to-market can be a differentiator for e-commerce organizations, especially for retailers. Launching a new, celebrity-endorsed shoe line before the holidays? Having all the relevant product information, images, videos, pricing and descriptions ready for Black Friday shopping in every market is essential. Content will continue to be a big part of e-commerce, and will help differentiate brands as we enter 2019, according to an article in Forbes.

Miss your window of opportunity to enter a new market and you miss not only a sale, but perhaps the channel as well. Not good for near-term revenue, and not good for the customer experience either.

PIM solutions work lock-step with the e-commerce platforms to enable scalable, repeatable and consistent product information for marketplaces, channels and anywhere sales happen.

Today, inRiver joined the Shopify Plus technology partner program. This means merchants can now utilize the power of the Shopify Plus e-commerce platform and achieve faster time-to-market with inRiver’s solution in the following ways:

  • Eliminating the manual process to deliver and enhance product information via spreadsheets.
  • Simplifying management of content via marketing dashboards built for marketers with a flexible data model.
  • Providing a single source of truth for any and all product information across departments or teams.
  • Simplifying creation of printed sales materials and catalogs.
  • Improving customer experience via robust, complete and consistent product stories across any channel.

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The need to achieve faster time-to-market is one of the essentials in omnichannel e-commerce. Delivering the right product information, consistently, easily, across channels increases the customer experience and drives more revenue. It’s one piece of the e-commerce puzzle that now fits into place easily with inRiver PIM.

Learn more about the Shopify Plus and inRiver partnership here.

Find out if PIM’s for you

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