25 Oct 2018
October 4, 2018 was a big day in Chicago for over 200 e-commerce, merchandising, marketing, and product information management (PIM) professionals. PIMpoint, the first PIM-focused conference launched a sold-out event at the Mid-America Club in Chicago.
PIMpoint Summit is widely recognized as the event of the year for product experience management (PXM) throughout Europe since its inception in 2013 in Malmö, Sweden. inRiver recognized the need to expand the PIMpoint Summit into North America to build the vibrant community of professionals that rely on this transformative technology across verticals and industries. The goal of the event was to bring together industry leaders for a day of insights, networking, and inspiration to better drive results for their organizations and share strategies and tactics to achieve them.
The day kicked-off with introductions from inRiver’s CEO, Thor Johnson and CMO, Steve Gershik who welcomed and thanked all customers and partners for making inRiver the leading company in product information management. Next up, the morning keynote with Bruce Eppinger from Forrester and co-founder, Johan Boström.
The event’s TED-talks style panel discussions enabled sharing of valuable information from industry leaders from MillerCoors, Bunzl, Milwaukee Tool, D’Addario, Royal Brass and Hose, Cutter and Buck, Ashley Furniture, and Ethan Allen on key topics including digital transformation, proving the value of PIM, and content syndication. Speakers highlighted the challenges in driving consistent and accurate product information in the fast-paced, omnichannel environments of today’s buyers and the ways in which inRiver PIM helps them achieve results.
Speakers also cautioned the need to be realistic about the condition of your product data and to be precise when investing time and money to get projects right the first time. Losing customer trust once, could mean losing a customer forever, so the stakes are high when creating and delivering product information.
The highlight of the day was the eight awards given to partners and customers. Awards for Innovation, PIM Transformer, North American Parter of the Year, PIM Dream Team and others were given for their leadership and innovation in PIM.
The last session of the day was delivered by Peter Shankman, author of Zombie Loyalists. Shankman outlined four areas of focus to help attendees succeed and stay ahead of the competition:
- Be transparent
- Be relevant
- Become better communicators
- Be top of mind
At inRiver, we are committed to growing the community, focusing on collective learning, and making us all better marketers and e-commerce professionals. PIMpoint is an event that allows us to engage with our peers and give everyone an opportunity to advance their digital knowledge.
We’ll leave you with a few select tweets from the event:
“At the PIMpoint Americas conference, Ntara received the Delivery Excellence award—signifying our continued commitment to delivering high-quality PIM implementations and ensuring our clients have a strong technical foundation to grow their e-commerce capabilities,” said Haley Williams of Ntara.
And Raising the Curtain on PIMpoint Summit 2019
Didn’t make the event in Chicago? Start planning for PIMpoint Summit to be held in Malmö, Sweden on April 4 – 5, 2019. Need help convincing your boss that the investment in sending you to Sweden will pay off for you and your company? Let us know.