Can a PIM Transform Your E-Commerce Business?

Find out how to use PIM, data, and headless commerce now.


Guest blog post by Rob Sanders, partner director, American Eagle, a #PIMpoint Digital sponsor

There is no doubt that the ever-expanding universe of e-commerce continues to change the way that people shop for the products they want to buy. In fact, e-commerce websites are even playing a major role in the decision making process for shoppers who make purchases at brick and mortar stores.  

Why Quality Data Is So Critical   

Recent data suggests that nearly 90% of consumers do their shopping research online, even if they decide to make their purchase at a retail store location. This interesting statistic clearly illustrates that the quality of product data that lives on your e-commerce site is more important than ever. However, according to the Harvard Business Review, only three percent of businesses that sell online can pass what would be considered minimum data quality requirements.   

Basic quality standards measure how consistently every product page on your website contains both complete and correct information. Having substandard data on these pages can have a negative effect on a site’s ability to successfully market products, as well as minimize SEO efforts. 

What Causes Bad Data Quality?  

There are many reasons why so many online sellers suffer from poor data quality, including: 

  • A history of storing data all over the company 
  • Numerous versions of the same data file in use 
  • No consistent deletion of obsolete data 
  • Communication breakdowns among data users
  • Fragmented data ownership within an organization.   

A PIM Can Solve These Issues   

A PIM (Product Information Management) provides e-commerce sellers the ability to store, manage, and utilize product information in a centralized location. This becomes where all stakeholders can deposit data into a single, updated source of truth. When a PIM is set up to meet the specific data needs of an e-commerce seller, it can have a substantial impact on improving the efficiency of internal operations. It also creates a powerful and satisfying experiences for shoppers.   

How Does A PIM Work? 

A PIM stores and organizes data, product descriptions, and other critical information in one location that has come from a variety of sources, including ERP systems, servers, vendor feeds, distributors, and internal marketing teams. By keeping data clean, updated, and eliminating obsolete information, a PIM allows both content and image assets to be fully optimized. PIM’s can be customized to meet specific business needs through the use of tools such as attributes, attribute sets, taxonomy, and categorization. This helps create highly detailed and accurate product data and descriptions on every landing page of an e-commerce website or other channels.    

What Are The Benefits Of Using A PIM?  

There are many critical advantages to integrating a PIM into an ecommerce platform, including: 

  • Complete & accurate product descriptions that enrich marketing efforts
  • Increased conversions
  • Lower bounce & exit rates 
  • Satisfying & memorable user experiences
  • Positive shopping reviews
  • Creates visitor loyalty
  • Saves time & money
  • Maximizes internal workflow efficiency  
  • Robust product descriptions boost SEO ranking efforts.  

PIM & Headless Commerce Marketing – Coming To A Future Near You  

The concept of headless commerce is rapidly gaining momentum in the industry. If you haven’t heard too much about it before, you are sure to in the near future. This new technology allows online sellers to market their products to users through a much larger number of devices, platforms and channels.   

In order to understand headless commerce, we first have to look at how a traditional commerce platform operates. In traditional commerce, the front and back end work together. In this model, one cannot function without the other. Headless commerce, however, is designed to have the front and back end work independently.   

A headless commerce platform is able to send data from the back end to the front end, allowing it to be utilized on any device, including smartphones, mobile apps, smartwatches, and many other digital screen formats. A PIM complements the use of a headless commerce platform quite well in the way that it collects, stores, manages, and enriches product data.      

We Are PIM Specialists  

For more than two decades, Americaneagle.com has been designing and developing award-winning websites for our clients, across all industries. We have a vast amount of experience integrating PIM technology into e-commerce platforms. We would be happy to discuss with you whether a PIM is the right data management solution for your business. Contact us today to learn more about how we have helped many clients maximize their marketing and e-commerce success through the use of a PIM.