31 Oct 2018
Halloween is not just the time of year for candy, tricks, and costumes, but it can also be a great time to bring some new awareness to your products. Seasonal holidays can be a great opportunity for product promotions, deals, and themed special releases to generate additional revenue and add a little fun into your marketing mix.
Here are three tricks to spicing up your Halloween digital marketing content.
Seasonalize Social Media
Social media is an effective method for connecting brands to customers, but many businesses make the mistake of not engaging in a “human way” to their audience through social networks. It’s perfectly acceptable, even encouraged for organizations to add a little humor or fun via social media. Business is business, but we need to remember we are selling to people too.
“Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to be included. People want to understand” said Bryan Kramer, social media strategist and author via Social Media Today.
Besides, most people enjoy getting into the holiday spirit in one way or another…candy, costumes, or holiday animations show your personality and break up the monotony that teams many fall prey to.
For holidays like Halloween, produce a new design or theme that ties into the holiday. Thinking about changing pigments on social media to festive colors can help people not only get in the spirit but see that you are also a part of their lives.
Need inspiration? Take a look at how Google changes their search bar with relevant designs. Creativity is key here as it helps keep your audience entertained, but also leaves them engaged and wanting more content.
By the way, yesterday was #NationalCandyCornDay….who knew?
Offer a Scary Discount
Most businesses don’t have anything to do with Halloween, however, this time of year is perfect for offering sales, or discounts on products or services. Putting together a social media program that includes a limited-time deal or incentive to purchase is a great way to gain new browsers on a product or try convincing returning customers to buy again.
A holiday-themed discount strategy is used to gain new browsers and turn them into buyers during a limited time. Use the holiday to test new messaging or creative ideas via paid promotion. Scared about offering discounts that might impact your bottom line? Measure new customer acquisition costs and the impact of the discount. Then evaluate the potential immediate revenue and think about customer lifetime value. It doesn’t have to be an ongoing promotion, that is the power of integrating with the holidays.
Align Holiday Themes with Business Objectives
Halloween and other holidays aren’t just for kids. Many adults love to get in the spirit too. Think about using holidays like Halloween, Thanksgiving, Christmas, Valentine’s Day, or Summer Solstice to bring exposure to corporate, philanthropic activities or services you are involved in.
Tie in-service days and holiday celebrations to social media promotions to highlight company culture. Use holidays activities to show people the personal side of your organization. Remember, although we are in business to drive revenue, we put our people first. Unveiling a little bit of personality helps potential new hires, partners, investors, and customers see what makes your organization unique. And everyone likes free candy.
Christina Welky, Marketing
Christina Welky is a senior at the University of Illinois at Chicago with a year of experience in marketing and communication. She generates marketing content that drives conversations.