inRiver Blog

Imagining Experience-driven Commerce

Over the past couple of weeks, we have provided you with some thoughts around how to develop your digital transformation strategy and prepare your product catalog for a better online experience. This week, our Value-Added PRIME Partner, Episerver, has some great content in store for you to help you provide personalized commerce experiences.

Take a look at Episerver’s blog, "Author commerce experiences that attract, engage, and convert," to learn how real-world companies encourage customers to move through the “Discover/Browse/Decide” buying journey.

Then, download the Episerver Report on Reimagining Commerce to read more about why customers are coming to your site—aside from buying—what they are looking for, and what they expect from their online experience. 

To help you determine your technology needs to support a more experience-driven commerce experience for your customers, Episerver is also offering copies of Gartner’s Magic Quandrant report for Digital Commerce. Don’t miss out on these great resources to guide you in your digital transformation initiatives.

Kathryn Zwack, Senior Content Marketing Manager

Tips for Managing Your Product Catalog—Your Customers Will Thank You!

Tips for Managing Your Product Catalog—Your Customers Will Thank You!

Providing a stellar online customer experience is what sets successful e-commerce efforts apart from more mediocre efforts. Gartner has predicted that, within a few short years, 89% of businesses will compete based on their ability to provide an exceptional customer experience. We have all heard that Millennial business buyers often buy online and prefer that medium to dealing with sales reps. But have you also heard that more B2B buyers begin their product search on sites where they find a broad product selection, but often end their search and make their purchases where they find the best product information?

Here at inRiver, we feel that product information that is findable, correct, relevant, consistent, contextual and desirable contributes significantly to delivering an exceptional customer experience—for both B2C and B2B enterprises. In our latest white paper, Managing Your Product Catalog, we talk more about what each of these terms means.

In this white paper, we discuss some of the most difficult challenges that organizations face when managing product data and content and distributing it out to multiple channels. We take you through five key steps of managing your product information to get it ready for your online store, your distributors and retailers, or your print catalog.

Step 1: Get organized

Step 2: Get the basics in place

Step 3: Enrich product data with additional information

Step 4: Optimize for SEO and search

Step 5: Establish an effective workflow and process

In addition, we provide several real-world case studies that illustrate this approach and the benefits that can be achieved. You will learn from companies like ITW, Primeau Velo, and the Varner Group about their challenges and strategies with respect to digital commerce.

Last, we highlight how inRiver and our Product Marketing Cloud PIM solution can support you in your product information and digital commerce initiatives.  Download our white paper to benefit from inRiver’s experience in product information management.

Kathryn Zwack, Senior Content Marketing Manager, inRiver

Rightpoint Provides a Five-Step Roadmap to an E-Commerce Strategy

Most digital marketers know or have heard that “We are in the age of the customer.” That means that customers have greater control of the buying journey. They have more information at their fingertips and have less patience for merchants who do not provide a stellar customer experience.

In their latest blog and white paper, inRiver PRIME Platinum Partner Rightpoint describes the steps to developing an e-commerce strategy that will enhance your customers’ experience with your website, communications, and products.

To help companies achieve better results with their digital commerce initiatives, Rightpoint explains how to develop rich content and commerce solutions. In this white paper, you’ll learn how to design a rich customer experience:

• How to align your digital commerce initiatives with your business objectives
• How to map out a digital commerce roadmap for quick wins and on-going growth
• How to better understand your customers and their buying journey
• How to map out a digital commerce roadmap for quick wins and on-going growth
• How to design rich, personalized customer experiences leveraging product and marketing content that is relevant and timely across all channels

For example, you will be provided with assessment questions to both identify your business objectives, as well as to determine your current capabilities for providing a superior customer experience. In addition, you will learn how to better identify your buyer and differentiate the needs of the ‘power buyer’ from ‘the opportunistic buyer.’

Download this white paper now to benefit from these and many other nuggets of wisdom from Dale Traxler, Vice President of Commerce Solutions at Rightpoint. 

Kathryn Zwack, Senior Content Marketing Manager, inRiver