Toyota Material Handling Europe AB selects inRiver PIM for first-class product information


Toyota Material Handling Europe selects inRiverToyota Material Handling Europe AB, part of Toyota Industries Corporation (TICO), the world's leading supplier of materials handling, has selected inRiver’s PIM as a solution for collecting all product data and media in a single source and enrich the data to create first-class product information for e-commerce solutions.

Cecilia Nilsson, Online Commerce Manager at Toyota Industries Europe AB, had come into contact with both inRiver PIM and EPiServer Commerce previously, and had a good idea of which tools she wanted to work with to make their products easily manageable and purchasable online.

We want to make our offering available in all channels, giving our customers the possibility to make a purchase when it suits them. Since many of our customers start their purchasing process online, we knew that we would create valuable information both for those that purchase online and those that contact us through other channels. With our new e-commerce and creating first-class product information in inRiver we have reached a new customer segment. We are now live with our e-commerce in more than 10 markets, and see e-commerce as a great complement to our other sales.” says Cecilia Nilsson.

“We are very proud to see Toyota Material Handling Europe use inRiver to create content and reach customers in all channels. Helping customers research and compare products through great content gives them a positive product experience and ultimately helps them make informed purchase decisions they are happy with. We believe Toyota Material Handling Europe is a great example of how a B2B company can use product information for reaching new customer segments, ambitious targets and clear goals” says Niclas Mollin, CEO inRiver.


About Toyota Material Handling Europe

Toyota Material Handling Europe (TMHE) helps businesses of all sizes across Europe to meet today’s material handling challenges. The organisation offers a full range of Toyota counterbalanced forklifts and BT warehouse equipment, along with related services and solutions. TMHE began operations in 2006, integrating the Toyota and BT material handling business in Europe. TMHE is also responsible for manufacturing and distributing the Cesab forklift brand. In Fiscal Year 2015, TMHE recorded sales of over 77,400 units and total net sales of more than €1.8 billion. See more on


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