EuroSko selects inRiver


EuroSko Denmark selects inRiver to support their vision of becoming the preferred supplier for shoes and related products and services for the retail industry. EuroSko is one of Denmark's largest purchasing organisations for shoes, with 140 independent member stores tied to the organisation.

EuroSko will implement inRiver in order to strengthen their base for handling their increasing and changing assortment and augment their time-to-market while steering products according to which channels they should be published in.

"We have to get a more efficient process in place to handle an increasing and quickly changing product assortment while reducing the time from when we select a new product to when it reaches the market in various channels. We have to be competitive" says Ole Frydensbjerg, CEO at Eurosko Denmark.

"We are really pleased that Eurosko selects inRiver as a solution. It confirms our unique approach to product marketing" says Henrik Karkov, Country Manager at inRiver.

About EuroSko
EuroSko Denmark celebrated in 2009 the 50th anniversary as a purchasing organisation. EuroSko has their headquarters in Odense, Denmark.

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