December 13, 2023 | Press Releases

inriver Joins the MACH Alliance

inriver is now a certified member of the MACH Alliance, a global community dedicated to shaping the future of enterprise technology.

CHICAGO & MALMÖ, Sweden – December 13, 2023 – inriver, the leading software company powering the entire product journey with revenue-driving product information management (PIM) across every customer touchpoint, announced today that it is now a certified member of the MACH Alliance, a global community dedicated to shaping the future of enterprise technology. inriver’s entrance into the Alliance caps a pivotal year for inriver as it continues to solve the evolving demands of commerce with a new breed of PIM to power the entire product journey.

“We’re thrilled to formally welcome inriver to the MACH Alliance. Their presence, along with seven global business leaders also announced today, carries significant momentum to further our work, as we have now surpassed 100 members,” said Casper Rasmussen, President of the MACH Alliance. “inriver joins the other members as pivotal components of the MACH ecosystem, who all share a collective mission to ensure businesses can thrive in today’s constantly evolving digital age.”

Increased customer needs and ongoing regulations – such as the EU’s Digital Product Passports – require enterprises to prioritize sustainable and transparent manufacturing practices, increasing the necessity for more product information. inriver’s new breed of PIM is an industry-leading, multi-tenant SaaS solution for large enterprises that address these growing demands, with built-in digital shelf analytics, integration and syndication capabilities, connecting digital ecosystems with flexibility and ease.

“We are proud to join the rich and innovative ecosystem that makes up the MACH Alliance,” said Niels Stenfeldt, CEO and Board Member at inriver. “This honor is especially timely, as companies across the globe need to employ novel tactics to meet new standards of sustainability. At inriver, we are committed to continuing to deliver innovative solutions to meet these requirements for sustainability product data, exemplified by our substantial investment of 42% of our 2023 revenue into research and development. We look forward to working with our peers in the Alliance as we, collectively, shape the future of enterprise technology.”

“This honor is especially timely, as companies across the globe, including larger enterprise software companies, increasingly demonstrate innovation – a quality we value deeply at inriver. As we collectively shape the future of enterprise technology, we are committed to fostering innovation within our own company, exemplified by our substantial investment of 42% of our revenue in 2023 in research and development, to meet new standards for sustainability product data.

MACH-certified members carry the stamp of approval buyers need to help them build a guaranteed future-proof tech stack. All members of the MACH Alliance must meet a stringent set of certification standards and remain in compliance to display the MACH Certified seal.

Further, in 2022 inriver achieved SOC 2 Type 2 compliance, which is an auditing procedure developed by the American Institute of Certified Public Accountants (AICPA), the highest level of requirements within the industry to further protect and secure customer data and the availability of its product. SOC 2 Type 2 is an auditing procedure highly adopted by cloud-based service providers and ensures inriver’s customers can focus on driving revenue with peace of mind and confidence in the security of their data.

To learn more about the inriver and the new breed of PIM, please visit

About the MACH Alliance

The MACH Alliance is a [501 ( c )( 6 )] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at, read here about MACH certification and follow us on Twitter and LinkedIn.

About inriver

inriver powers the entire product journey at every touchpoint. The inriver configurable PIM solution, with built-in digital shelf analytics and integration capabilities, connects to your digital ecosystem flexibly and efficiently, growing as your company grows. With more demands on product data than ever, B2B and B2C enterprises need a PIM solution that supports the entire product cycle, from sourcing to decommissioning and every stage.

inriver helps brands, manufacturers, and retailers turn product information into strategic assets, maximizing profitability at every touchpoint for 1,600+ global brands. Headquartered in Malmö, Sweden, and with offices worldwide, inriver has a team of over 375 people ready to strengthen your product journey. For more information, visit