May 11, 2022 | Press Releases

Expivi partners with inriver to bring products to life

3D images and AR helps deliver better customer experiences for buyers.

EINDHOVEN, The Netherlands and MALMÖ, Sweden — (May 11, 2022) — Expivi, the 3D Product Configurator with Augmented Reality (AR), has partnered with inriver, a company that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint. Through this partnership, the integration of 3D and Augmented Reality into a PIM has broken down a long-standing barrier in delivering better customer experiences in digital commerce. Customers can now use inriver to access their products in 3D and view them in Augmented Reality to create a more engaging buying experience. Combining the powers of Expivi’s platform with inriver means the management of 3D assets becomes easier, faster, and more accessible for a wide range of clients. 

Research shows a 40% increase in conversions and a significant improvement in customer experience and satisfaction when 3D and AR are used. A 50% reduction in errors during the ordering process is also a benefit from using this powerful technology. Providing products in 3D makes it clear what the customer is ordering before they receive the physical product, building trust in the purchase process. 

“For Expivi it’s important to create value for our clients. We see the partnership with inriver as a big opportunity to help customers take the next step into the bigger world of 3D and AR.” said Babak M. Mirzaie, CEO and co-founder of Expivi. “We’re really excited to work together and create value for our joint clients.”

“To win in digital commerce today, brands need to deliver the best buying experience,” said Gauri Chawla, senior vice president of global partners and alliances, of inriver. “This starts with providing the best, most engaging product information with 3D and AR functionality. Partnering with Expivi helps us streamline this for our customers.”

To learn more about how Expivi and inriver can help build better buying experiences and improve conversion rates, visit them at Internet Retailing Expo (IRX), May 11-12 stand D59 in Birmingham, UK for additional information on the solution.


About Expivi 

Expivi is a Software as a Service that enables businesses to offer an amazing customer experience powered by a 3D Configurator and Augmented Reality. The platform configures price and quote instantly, streamlines the flow from manufacturer to customer by automating the bill of materials for production, provides greater sales velocity and reduces production errors. Brands can give customers more choices without consuming an excess of products, and reducing inventory. Expivi accelerates the path towards a direct-to-consumer future. Founded in 2017, Expivi is headquartered out of Eindhoven in The Netherlands, and has established a team in Salt Lake City, USA since 2020, and in Munich, Germany since 2022. 

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Expivi, Headquarters (The Netherlands)

About inriver

Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver’s Digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,600 brands and 700 customers globally. Headquartered in Malmö, Sweden, inriver has offices in Amsterdam, Berlin, Chicago, Davao, London, Manila, and Stockholm. For more information visit  

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