January 18, 2021 | Press Releases

inriver acquires Detail Online and powers the only “Digital-First PIM” solution

Advanced analytics capabilities help solve the revenue challenges industrial manufacturing, retail, and e-commerce teams face in 2021

(January 18, 2021) –– inriver, the solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, today announced the acquisition of Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels. The acquisition helps power the only digital-first PIM™ solution that drives faster time-to-market and better buying experiences by leveraging the insights needed to optimize content performance and remedy channels or products that are underperforming in real-time.

Commerce today needs to be faster and more agile than ever before to beat global competition. The acquisition of Detail Online means inriver’s solution helps bring to life compelling product stories for highly customized products, obtain actionable guidance on what influences buying decisions, and adapt quickly to implement insights.

The Detail Online solution also delivers insights into critical elements including out of stock issues and poor product visibility that impact the ability to sell. Both B2B and B2C organizations can now turn product information into strategic assets to drive revenue.

“The addition of Detail Online is an exciting move for our two organizations and offers exceptional analytics capabilities to the inriver solution,” said Thomas Zanzinger, CEO, inriver. “We are building a new generation of product information management solutions to help our customers generate revenue.”

“We are excited about joining the inriver team,” stated Joakim Gavelin, CEO, and co-founder, Detail Online. “The world of digital commerce is changing faster than ever before and engagement intelligence plays a significant role in understanding how and where to sell more products. The combined solution helps to solve tomorrow’s commerce challenges.”

The acquisition brings the number of global inriver employees to more than 240 and provides an entry into the APAC region. The combined organization will further strengthen global customer service and support to serve customers worldwide.



For US
Erika Goldwater
+1 617 407 3578

Katja Doemer
+49 151 52846868

About inriver
inRiver empowers organizations to deliver revenue-driving product information at every touchpoint. inriver’s digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,500 brands and 500 customers globally. Headquartered in Malmö, Sweden, inriver has offices in Chicago and Amsterdam. For more information, visit inriver.com

About Detail Online
Detail Online helps brand manufacturers take control of their product visibility in online reseller channels worldwide. Detail Online’s AI-powered technology audit reseller activity and takes the guesswork out of digital merchandising by delivering insights that are granular, highly accurate and immediately actionable. Detail Online do daily audits at 1000 retailer websites and Marketplaces globally, across 76 countries. Headquartered in Stockholm, Sweden, with a large Technology Centre located in Davao in the Philippines. For more information, visit Detail Online