inRiver

01 The retail industry

The retail industry is more dynamic than ever, growing at an increasing pace. This change and growth creates huge business opportunities, but also a lot of challenges. Most retailers, no matter if they are selling white goods, brown goods, sportswear or home electronics, find themselves selling fashion items. Such retailers have to deal with the consequences of short product life cycles, high volumes and large assortments, as well as the need to constantly communicate with the consumers in all channels. The flow of product information thus becomes a critical success factor in this process. Advertising and marketing have a vital role to play and the retail industry is constantly exploring ways to use new business channels, like the Internet. These trends plus the need to be one step ahead of the competition makes the information supply chain a vital component of the complete business process.

02 Time to market

Time to market is a vital measurement to see how efficient the information supply chain is within a company. Many companies experience exceptionally fast deliveries when ordering a product from a supplier, often weeks. However the time it takes for the product information to be complete is often many times that, delaying the launch of new or revised products. How can this be? It is due to a very efficient supply chain for physical goods compared to an information supply chain with lots of room for improvement. No chain is stronger than it's weakest link and the total time to get a product to market depends on all parts of the process being smooth and efficient. We think it's time to redefine the concept of the supply chain to meet today's demands.

03 Let us help you meet these challenges

To meet these challenges and take advantage of all the business opportunities that a dynamic marketplace brings, you need to be able to act fast. This is where inRiver PIM Suite comes in. The sole purpose of our solution is to process product information through the supply chain at optimum speed, cost, and quality and deliver it to all your market channels. Whether you need product information for advertising in a newspaper, a banner on the web, in a web-shop or a web site, in an interactive kiosk in your stores or in your Point-of-Sale solution - inRiver PIM Retail Edition will deliver it. Not only will it deliver the correct and updated information at the right time to the right channel, it will also do it in the right format. By applying business rules the distribution process can be highly automated, thus saving both time and money as well as keeping consistency across market channels.