inRiver

01 The manufacturing industry

For most manufacturers, taking care of aftermarket customers is very important as the aftermarket is very profitable and satisfied customers are more likely to be repeat customers. The aftermarket is often a very competitive place where competitors are regularly the manufacturers’ own business partners acting as industry wholesalers. Manufacturers providing customers with technical information to which only the manufacturer has access, can be a vital differentiator when ordering spare parts, service kits and other related products. Making it easy to find the correct spare part and combining that with an efficient ordering process through an e-commerce solution is a good way to increase orders, customer satisfaction and loyalty.

02 The importance of product information

Aftermarket initiatives generate increasing demands for additional product information and pressurise already over extended systems and processes. The acceleration of product development and new product introductions makes managing product information harder than ever before. Technical manuals, spare parts lists, web sites and web shops need to be updated and consistent. In order to sell internationally, you also need to translate the product collateral into multiple languages and adhere to market specific legislation. So to be competitive in the aftermarket arena you need to effectively manage the flow of product information.

03 Let us help you meet these challenges

To meet these challenges and take advantage of all the business opportunities that a dynamic marketplace brings, you need to be able to act fast. This is where inRiver PIM Suite comes in. The sole purpose of our solution is to process product information through the supply chain at optimum speed, cost, and quality and deliver it to all your market channels. Whether you need product information for advertising in a newspaper, a banner on the web, in a web-shop or a web site, in an interactive kiosk in your stores or in your Point-of-Sale solution - inRiver PIM Suite will deliver it. Not only will it deliver the correct and updated information at the right time to the right channel, it will also do it in the right format. By applying business rules the distribution process can be highly automated, thus saving both time and money as well as keeping consistency across market channels.