Our inRiver PIM software uses the product as the information carrier, handling all information and data connected to a product rather than items or media. This means that a product carries all the images, texts and other related product information through the use of relations. One click can change hundreds of articles instantly. The four cornerstones of inRiver PIM are Product, Item, Resource and File. Those are the building blocks of our marketing models; the way we structure your product information.
These are all products from companies using inRiver PIM as their one source for product information: Stadium, Van De Velde, Procurator and Mio. You can read more about their reasons for choosing inRiver PIM in the Stories section. This is also the cover of our Product Information Magazine.
Perfect product information is vital for all the new, cool and different ways of pushing your products out to where the customer is. And how it’s pushed is not fixed - you can change it anytime. Because customers change. Because the market is dynamic.
By adding, enriching and changing product information in one single system, you can push out and use the information in any channel. E-commerce, catalogs, websites, mobile devices, instore, signage, or as part of your customer service - just to mention a few examples. You have consistent product data across all channels, delivering a single view of each product across all content, languages and markets and a unified shopping experience for your customers.
We also believe that customer ratings and reviews, comments and behaviour in a channel is essential information that should be a part of your product information strategy as this information can be used for boosting sales in your other sales channels.