Ventana Research Perspective: Marketing Efficiency with PIM

Research from Ventana Research indicates that planning and discipline in managing product information can improve the effectiveness of your marketing organization and deliver increased value. Nonetheless, their research finds that only two in five organizations responded that marketing has been given responsibility for managing and leading product-centric operations and processes.

A dedicated approach to managing product information has been shown to save time and resources in both marketing and across the business. However, establishing a business case for investing in PIM requires a more detailed understanding of the benefits of these systems.

Download this white paper to learn how to make the business case for PIM.