Lionbridge and inRiver Enhance PIM Connector to Bring Greater Value to Multilingual Marketing

Connector now supports the newest version of inRiver Product Marketing Cloud to improve global customer engagement through integrated, automated translation

WALTHAM, Mass. – February 1, 2018 – Lionbridge Technologies, Inc., the world’s most trusted translation and global digital communications company, today announced the latest enhancements to the Lionbridge connector for inRiver Product Marketing Cloud.

This major upgrade of the Lionbridge connector enables customers to experience a seamless integration of Lionbridge’s industry-leading translation automation technology with inRiver’s award-winning software-as-a-service PIM solution. 

The Lionbridge connector for inRiver is compatible with inRiver Product Marketing Cloud and features a fully automated, single-click translation process that optimizes the practice of creating and publishing the right product content in the right language. Managing product information and translations through this efficient process gives companies up to 90 percent internal resource time savings and over 40 percent reduced time to market compared with traditional translation methods.

The Lionbridge connector is compatible with inRiver’s SaaS platform, allowing product marketing teams to:

  • Generate upwards of 30 percent cost savings compared with traditional translation methods; 
  • Easily create e-commerce experiences for customers around the globe;
  • Target audiences with more personalized messages in their native languages; 
  • Manage translation projects from any location, at any time; and
  • Experience inRiver’s world-class PIM solution that increases usability, connectivity and insights.

“Global, multilingual marketing can seem like a daunting undertaking—particularly when simultaneously managing diverse departments, content, regions, and fast-moving product and service deployments,” said Anja Schaefer, Vice President, Global Solutions at Lionbridge “By integrating Lionbridge’s automated translation solutions with inRiver Product Marketing Cloud, end-users can rest assured that they will deliver always-on content to all audiences—regardless of geography or language preferences.” 

“As a longtime partner, Lionbridge has the relevant experience to bring the next generation translation services to market for inRiver Product Marketing Cloud,” said Joe Golemba, VP Strategic of Alliances for inRiver. “Our customer feedback helped to shape the updated service, and we’re looking forward to supporting our joint customers as they wade through the challenging waters of globalizing content at scale—all without stretching budgets and resources.” 

To learn more about the Lionbridge/inRiver connector, visit http://www.lionbridge.com/inriver/


About Lionbridge

Lionbridge enables more than 4,500 of the world’s leading brands to increase global market share and drive deep engagement with their customers and communities. Our innovative cloud technology platforms and our global crowd of more than 400,000 professional cloud workers, provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions, which ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com.