PIM stand for Product Information Management. For us, this means structuring, enriching and distributing product information. It means one source for all types of product information, but usage in multiple channels, what we call Cross Channel Commerce.
Cross Channel Commerce is the possibility to market your products and services in an unlimited number of channels, but based on the same product information at the source. The channels can be webshops, websites, mobile apps, printed catalogs, regular shops or digital/non-digital signage. Cross channel is also the ability to draw conslusions from sales in one channel, and use it another.
inRiver PIM is a software that manages the creation, maintenance and distribution of product information to e-channels, printed matter and web-based publishing systems – ensuring a consistent quality of product information throughout the enterprise and across all sales channels.
We believe that presenting relevant and accurate information, independent of channel or media is crucial when the customer is in the process of evaluating or buying your product.
Van De Velde is rolling out inRiver V to support multiple channels. “PIM enables us to integrate our structured data , text data and digital assets in one system".